About Us

The Resistance was founded by Brad Goldberg and Jay Fennel—two Las Vegas-based executives and health enthusiasts who recognized a fundamental flaw in traditional fitness: the massive time investment required for professional-grade results. Brad, a C-Suite Marketing Executive, and Jay, a prominent Las Vegas Casino Executive, built this brand around the necessity for a more efficient and effective training modality.

After discovering the clinical power of Electrical Muscle Stimulation (EMS) to bypass the brain’s recruitment limits and achieve 98% muscle activation in just 20 minutes, they realized they had found the ultimate "insider" protocol. Based in Henderson, Nevada, The Resistance provides luxury concierge access to this medical-grade technology, integrating it with professional wellness and nutritional oversight led by Kathryn Goldberg, RD. We do not offer generic fitness; we provide a data-driven biological upgrade for those who demand maximum output with zero compromise.